Your Brand Mentor.

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Boost Your Branding

Brand Mentor: Support Creating a Winning Brand

Would you like someone to help you to create a memorable brand? There are several elements to consider to get started with building an identity that reflects you, your business and your character.

Online Brand Mentor Program

Logo

The importance of an outstanding brand logo:

1. Quickly grabs the viewers attention

2. Makes a strong first impression

3. The core of your brand identity

4. It’s memorable and impactful

5. Makes you stand out from your competition

6. It can create brand affinity

7. A logo with a story makes it memorable

Colour Scheme

The benefits of a great colour scheme for your brand

Your colour scheme – specifically, the colours and shades you use, as well as the way they’re combined – can have a significant impact on how your brand is perceived.

It can affect how customers feel about your brand and ultimately how much trust and confidence they have in it.

Identifying which colours and combinations resonate with you and your brand isn’t an exact science, but getting this right is more important than you may think.

Imagery

Help with using the right images and photos for your brand

Reviewing the type of imagery you use for your brand can make a huge difference to the perception of your customers.

Some types of images are going to make it look like you’re an established business with an air of authority and authenticity. Other types might make your brand come across as casual and friendly.
 
Whatever image type you  choose, make sure it portrays the emotion you want your customers to feel.

Typography

Most brands today recognize the importance of great typography. The look and feel of a brand’s products, packaging, website, and other materials influence how consumers perceive the company.

Poor or mediocre typography typically leads to questions about a brand’s ethics and credibility. At the extreme, poorly chosen typography could raise legal issues regarding trademarks.

Many business and corporate fonts still lack personality and authenticity. The fonts used in, websites, documents logos and other branding materials tend to be too generic or do not align with the communication tone of the brand.
 
The importance of typography as a tool for communication can’t be overstated. The reading of a book, whatever that book may be, is linked with the character of the type used in it. The characters themselves help convey the voice and tone of a brand, just as fonts and typography can enhance the tone and delivery of a message in a design. 

Tone of Voice

If you are a good marketer then you know that your customers have an idea of who you are based on the way you communicate. Your customers “hear’” your voice in the way you speak and communicate.

Your brand’s tone of voice, sets the stage for how your customers will experience your brand. Your brand’s tone-of-voice can be light and fun, dignified and authoritative, or anything in between.
 
Your brand’s tone-of-voice affects more than just your marketing messages. It carries over into how your employees work day-to-day. For example, a TOV that is creative  and light will foster a workplace where employees try out new ideas. A strictly professional TOV could instil an overly professional and restrictive attitude from employees.
 
Because of its pervasive influence, your brand’s TOV is a key component of your marketing success.

Character

Rules around brand identity are changing – but the importance of creating a consistent, authentic brand character remains crucial.

The way we communicate who we are and what we stand for as a business is defined by brand identity. 
 
Over the past decade, we’ve seen rules and regulations around brands emerge, but the importance of having a strong brand identity doesn’t rely on meeting any rules. Instead, we should focus on understanding what our customers perceive us to be, what values we want to communicate, and then aligning everything we do towards that. 
 
It’s time to forget about branding styles and rules and focus on what  matters most: imparting character. What is character? Well, essentially it’s exactly what it sounds like – it’s the individual character of someone or something. In the case of a brand, its character is inspired by the founder, the team and the customers who surround it.

Why Would You Need a Brand Mentor?

I’m sure you’ve wondered why some brands seem to effortlessly create brand awareness around their brand and products.

Do you feel like your brand isn’t generating the right amount of engagement?

Do you feel like you are constantly navigating to your blog’s social media handles or pay to have your blog post promoted?

Running a business can be a challenging task. You need to ensure that you’re creating a product or service that consumers actually want. But that’s not all; you need to come up with a way to market and sell it.

Let’s focus on the marketing component—how you can do it effectively on your own, or even on a small budget.

Coping with Marketing Chaos?

Marketing is tough. And getting heard in this noisy and competitive world can seem daunting, to say the least! If you’re like most business owners, you started your business because you were naturally skilled at your trade. Marketing, on the other hand, is a whole different ball game. It requires an entirely different skillset, it is largely unfamiliar, and it can be downright scary.

Differentiating Your Brand

This is a common difficulty for many brands. And it can be quite the challenge. However, by focusing on a few key steps, you can differentiate your brand in no time. The first step in this process is to define what makes you different from your competitors. What unique benefit do you offer that no one else does? This can be a product feature, customer service process, value proposition, or some other differentiator that makes your brand unique. Without that, it will be difficult to determine what makes you different. Once you have determined what makes you different, the next step is to communicate this effectively.

What Are Your Core Values?

One of your most important tasks as a business owner is defining your core values and creating a strong mission for your company. Your core values will influence every decision you make, and they will also help you attract employees and customers who share those values. Both employees and customers that share the same values will be more likely to trust and empower your brand.

Build a Story About Your Brand

Build a brand story that helps you become unique – Storytelling is at the heart of successful branding. I see a lot of businesses doing this and it’s nothing new, but when it’s done well it really pays off.

Create a Unique Visual Language

Visual branding is a vital part of any organization that speaks directly to its audiences, but it must be done correctly to be effective. Otherwise, you’ll end up with a confusing and ineffective brand. If the creative design elements of your business are not in-line with your story or tone of voice then the branding won’t make much sense. Aligning the character of your business and design elements of your brand help to create a memorable brand that creates a lasting impression.

brand mentor colour guide

Create Engaging Content and Join Conversations

Ask questions in your posts and on your blog. Encourage feedback and join in on conversations. Not only is this excellent customer services, it also allows you to further establish your brand and its’ tone-of-voice.

What next?

If you have been developing a business and you are experiencing some frustration or feel like something is missing, you may want to step back and re-evaluate what you are doing and what you are doing wrong.

To do all these things, you could educate your self on branding further and then apply your knowledge through trial and error (which can be time consuming and hard to do). Or you could contact someone that can handle all these things for you (which can be expensive) or you can find a brand mentor who can help you cut the time it takes to complete the process.

This is done by guiding you and showing you how to apply principles of branding.

Successful entrepreneurs can serve as valuable brand mentors, sharing their knowledge and know-how to help newcomers avoid the many pitfalls they endured on their road to success.

They would have acquired knowledge and experience through trial and error through experience. Searching for, identifying and then connecting with brand mentors will be time and effort well spent.

Find The Right Brand Mentor

If you’re considering launching a brand or a new venture, it’s important to have people you can turn to for advice, support and accountability. They can offer their counsel, reassurance, and help you to build confidence in your brand. These people can greatly improve your chances of success.

We all need help from mentors for each and every important life decision we make, including building a successful brand.

Search for a Brand Mentor on Social Media

Search social media channels such as Instagram, Twitter and LinkedIn for industry leaders in your market segment. People who are thought of as leaders who you resonate with – and not simply those who have the largest following on social media. 

Engage with such influencers in a genuine way – don’t simply send out cold requests to influencers and expect them to help you out! Engage with them first – authentically. Track their messaging and try and add value by commenting, questing, sharing and spreading their message around. Once they have noticed you and your interest, you can perhaps reach out to them.

Don’t be afraid to ask questions or ask for advice.

Use Successful Competitors as Benchmarks

Most entrepreneurial types are often very giving and they like to guide and help businesses. Most entrepreneurs tend to be fans of other businesses and usually like to share their knowledge and experience of working in that industry. So, even your * indirect* competitors can be a great source of mentorship and advice. If you find a company selling complementary services or products, reach out to them for advice. Since you are not in direct competition, you may find that they are usually will to offer some clear and practical advice.

If you ever have any questions or need some guidance when it comes to marketing your business, don’t settle for advice based on intuition. Instead, find an experienced marketing professional to ask. Many business people will gladly share their knowledge (as long as it’s presented respectfully), but they might not respond if they are contacted by someone who is just looking for free advice from them.

Any questions about hiring a marketing or brand mentor?

Any questions? You can contact me! You can hire me as your brand mentor.

What is a Brand Mentor?

Brands have been using mentors for years to help them grow their businesses. But what exactly does a brand mentor do?

A brand mentor helps companies build brands by providing guidance and support. They also provide advice and feedback on how to improve products and services.

There are several reasons why brands should hire a brand mentor. First, having a mentor will help you build trust with your customers. You need to earn their trust before you can sell to them. Second, a mentor will help you develop your own skills as a marketer. Third, a mentor will help keep you focused on your goals. Fourth, a mentor will help teach you how to work smarter, not harder. Finally, a mentor will help give you advice on how to improve your business.

Finding the right brand mentor isn’t easy. It takes some research and trial and error. Here are some tips to help you find the perfect fit.


1. Look at the brand mentors history. Do they have a track record of success? If so, then you know they must be doing something right.


2. Ask yourself these questions: Do I feel comfortable talking to this person? Are they willing to answer my questions? Do they seem genuine?


3. Consider the size of the company. Small companies tend to be more flexible and personable than large ones. They also tend to be less formal.

Finding a good brand mentor is just as important as finding a good coach. You need to find someone who understands your goals and barriers. They will work with you to achieve those goals.

Finding the right brand mentor is an essential part of growing your business. It takes time and effort to find the right mentor for you. 

Branding is the most important and creative element of marketing. I can help you to identify a tone-of-voice that portrays your values. We will start with defining the unique tone-of-voice of your brand. Then we will work together to ensure that this sets the tone for your logo, colour scheme, typography, image use and more...