Social Media Consultant.
Keeping it simple.
Social Media Coaching Program
Increase Social Media Engagement
We all have busy lives, so when it comes to social media, it’s tempting to just ‘do a post’ and leave it for a few hours and then check the analytics to see what’s happened.
If the post hasn’t immediately created a buzz, you’re off doing something else. Like I tell my clients, that’s not marketing, that’s just posting.
The challenge is keeping it moving forward. There are no real hidden tricks to social media, but they key is to find the right balance between using it as a broadcast tool and using it as a conversation tool.
What you need to do is find a way to make your customers feel comfortable interacting with you. Social media is best to be viewed at as a tool for generating interest and gathering feedback about your company or services.
It should never be considered as just a platform for sales pitches.
I have help businesses with social media planning and I can do the same for you.
It’s important to get the basics right then build from there. First we will establish your story and tone-of-voice. Then we will work out how to establish your brand as a thought leader.
It’s not easy but with the right planning and execution the engagement in your posts will follow.
Boost Your Followers
As you know, social media is a powerful way to connect with people. But how do you get more followers?
It’s not as difficult as it might seem. You just need a plan! First, make sure you are using the right social media platforms.
When it comes to business, that means Facebook, Twitter, Instagram, LinkedIn and Pinterest.
There are a number of ways of building your social media following.
The first is to use a paid or free social media management tool like HubSpot to schedule posts at the right times. It’s critical to know that you can’t market to people who aren’t following you. You have to seek them out.
Many people struggle with how to get people to follow their brand on social media.
You may be lucky enough to get a few hundred followers but getting the traction you want can be challenging.
Social media is a two-way street and if you want to build a community you need to approach it like one.
The best way to do that? Give more than you take. Yes, it seems obvious but it’s amazing how many people forget this.
Don’t just message your social media followers with sales messages, promotions and special offers, engage them with rich content that adds value.
Why Would You Need a Social Media Consultant?
Do You Need a Social Media Coach?
So, you’ve probably heard of social media coaching or consultancy before and thought, “Oh, so they’ll just teach me how to post on Instagram and maybe like tag my products and stuff. That’s cool. I don’t really need that.”
That’s not quite right.
As a business owner/founder, you need a detailed business and marketing plan which includes social media, email marketing and organic search.
A good social media coach will show you how to target a specific group, generate more engagement and boost your brand online.
Get the most out of social media for your business
On-line networking is a vital part of every business running a website and/or blog. Whether you’re a plumber or an estate agent, no-one is going to find you if you don’t let them know how to.
Social media can be an incredibly powerful tool for building your business, but it won’t happen by accident. You need to proactively work at it and that’s where we come in.
I have put together a package of services to give you everything you need to build your business on a solid foundation of social media.
Much of what I do involves teaching you how to use the tools, but I also streamline your processes and make it easy for you to build relationships with your customers, so that you can benefit from their feedback and recommendations. In short, I help you have more fun doing what you do.
My service is ideal for anyone who doesn’t have time to get all the benefits from social media and it’s also perfect for people who have tried in the past and given up because they just didn’t get it or found it disheartening.
Social media considerations for businesses
Social media can be daunting for the beginner and the social media professional alike.
There are so many elements to consider – what do I use? How do I use it? What’s the best way to use it? How much time do I put into it?
Let’s take a look at how to choose the right social networks for your business.
The first question to ask yourself is why do you want a social media account?
Maybe you’re using it for lead generation or maybe you’re using it to increase your search engine rankings or maybe you’re just looking for an outlet for showing off some cool products.
Whatever your reason, make sure your goals are within the possibilities of each social network. For instance, you might think that Pinterest is going to be a great place to drive sales but the reality is that Pinterest users rarely click through to e-commerce sites and those that do are less likely to make purchases than other social network users.
What is a Social Media Consultant?
A social media consultant is a marketing consultant who helps a company to understand and implement social media marketing. The social media marketer advises clients on how to use social networking sites to for best results.
A social media consultant can help you with social media marketing, social media strategy and social media management. Hiring a social media consultant is like hiring a personal trainer. The only difference is, you will be trained in how to boost your business via social media.
A personal social media consultant will help you reach your business goals by using measurable metrics and defining a realistic goal.
Whether you’re a fitness guru, travel blogger or fashion influencer – every business owner needs to know how to get the most out of social media. One of the most popular ways to market a product or service on social media platforms like Instagram and Facebook is through influencer marketing.
Influencer marketing is a relatively new form of marketing that involves the promotion of brands or products via social media with the help of influential figures.
This type of marketing has grown in popularity and success over the last few years and is now widely used by major brands and companies.
It’s currently one of the most effective ways to promote your business, product, or service on social media.
Social media can be a great way to increase your business reach. A lot of people go straight to Twitter, Pinterest and Facebook and try to work out the best way to get their posts seen by the most amount of people. You could spend days and weeks trying to do this and sometimes you just won't know if it's working, or if it's being seen by the right audience. I can help you with this.