Search Engine Optimisation Coach - Features
Keeping SEO Simple
Expert Help & Support From Your Personal Search Engine Optimisation Coach
So, what is SEO? It stands for search engine optimisation, the process of enhancing the relevance of web content to search engines (primarily Google).
SEO is important for a website’s online visibility and reputation. Your website will not appear anywhere in search results if it is not optimised for search engine algorithms.
The best-designed website in the world will remain largely absent from Google searches without SEO.
Find out how a Search Engine Optimisation coach with 20 years experience in SEO can help you.
SEO Coaching Features
On-Page SEO
What is on-page Search Engine Optimisation?
- Keyword research and selection
- Getting your pages ready for a search engine crawl
- Optimise headings and content
- Writing informative body text
- Choose relevant URLs
Off-Page SEO
Elements of off-page SEO
- Natural website link building
- Google search console adjustments and settings
- Configuration of Google Analytics tracking
- Local directory listings
- Google & Bing Maps listings
Technical SEO
Aspects of technical search engine optimisation
- Speed improvements for web and mobile devices
- Error fixing – duplicates, missing tags and more
- Makes sure your website is mobile friendly
- Ensuring that security measures are implemented
- Add structured data markup to your website
Content Development
Content development that is in sync with an SEO strategy
- Review and updating of old content with SEO in mind
- Introduce education into your content to help Google better understand what your website is about
- Analyse your competitions’ content and SEO and seek to improve on it
+ Introduce education into your content to help Google better understand what your website is about
+ Analyse your competitions’ content and SEO and seek to improve on it
Why is Organic SEO so important?
It’s time to stop relying on paid advertising and start focusing on building an authentic online presence. Learn why now is the perfect time to invest in organic SEO.
Organic search engine optimization (SEO) is a free way to improve your website’s visibility in Google and other search engines. Organic SEO focuses on creating content that people will actually use. This means writing for humans, not robots.
The Basics of Search Engine Optimization (SEO)
There are two main ways to optimize your site for search engines: Onsite and Offsite. Onsite refers to how well optimized your pages are for search engines. Offsite refers to how well your website is designed to attract visitors.
The Benefits Of Investing In Organic SEO
Organic SEO is a great way to rank high in Google for keywords that people actually use when searching for products and services online. It’s also a good way to build trust and authority among potential customers.
If you’re looking to build a successful business online, then you need to focus on both Onsite and Offsite optimisation. This means that you should not only make sure that your site is optimised for search engines, but also that your site is designed to attract visitors who will convert into customers. Your Search Engine Optimisation Coach will be able to take care of all of this for you!
How To Start A Successful SEO Campaign
Choose a keyword
You need to choose a keyword before starting any kind of SEO campaign. This will help you determine what type of content you should produce and where you should place it.
Create a Plan
Once you’ve chosen a keyword, you need to decide what type of content you’re going to create. Are you creating a blog post, a webinar, or something else entirely? It’s important to think about the purpose of your content and whether it fits with your brand.
Build Links
If you’re looking to build links to your website, then you should consider using social media platforms such as Facebook, Twitter, LinkedIn, Pinterest, Instagram, and others. You can also use blogs and forums to link back to your site.
Monitor Results
Once you’ve started building links, you need to monitor them. This will help you see what’s working and what isn’t. It’s also helpful to keep track of the number of visits to your site, so you can make sure you’re getting enough traffic.
If you’re using Google Analytics, you can use the “Traffic Sources” report to find out where people are coming from. You can then adjust your link building strategy accordingly.
Repeat!
Repeat the process for each page you want to be ranked in Google organically.
10 Quick Tips For Improving Your Ranking
If you’re looking to improve your ranking, there are several things you should consider doing. First, make sure your site has a strong title tag. This will help Google understand what your page is about. Second, use descriptive tags when possible. Third, make sure your site loads quickly. Finally, add relevant links to your site.
Organic SEO is the process of optimizing your website to rank higher in search engine results pages (SERPs). While there are many different factors that contribute to organic SEO, there are 10 key tips that can help you get started on the right track.
1. Use keyword-rich titles and descriptions.
2. Optimize your website for mobile devices.
3. Publish high-quality content on a regular basis.
4. Promote your content through social media channels.
5. Build relevant inbound links.
6. Optimize your website for local search.
7. Use structured data to enhance your website’s listings.
8. Monitor your website’s search engine rankings.
9. Respond to negative reviews and feedback.
10. Regularly update and improve your website.
Why is Organic SEO so important?
Search engines are the gateway to finding products and services online. Over 120 billion searches are conducted every month on Google alone. Expecting potential customers to find your website unless it is SEO optimised would be very unwise.
Customers simply go to Google and type in what they are looking for, and if your website is not present, or not visible when it is searched for, you are losing significant potential business.
Organic SEO is super valuable
It’s free in the sense that you do not have to pay any extra fees to do it properly. Paid SEO would require utilising Google Ads or a different pay per click platform.
With organic SEO you are getting much better value. If you secure a top 10 position for keywords that convert traffic into sales then this is potentially lucrative – and that’s long term provided you keep adding content and improving.
People prefer to shop and research online using their computers and their phone browsers. Google is the most widely used search engine, commanding approximately 73 percent of the global market share. This means that presence on Google is particularly important for any business seeking to reach new customers.
Customers trust Google as a source of authentic and reliable information. Optimising your website for search engines such as Google means that your website’s content and links are consistent with what Google’s algorithms look for. This process can require complex technical manipulation. However, these same algorithms are often updated to counter any attempts to game the system. Keeping up with these updates is another essential aspect of SEO.
Tools like SEObility are a good way to see what can be improved. Sign up for free here, the free trial may be enough to see where things are not working for you.
Any questions about hiring a marketing or SEO coach?
Any questions? You can contact me! You can hire me as your SEO coach.
What is an SEO Coach?
What is a Search Engine Optimisation coach?
A Search Engine Optimisation coach can help you identify opportunities to improve your SEO practices. Your digital marketing coach will also make sure you’re putting appropriate efforts into maintaining your website’s infrastructure and onto the search engine results page.
A Search Engine Optimisation coach—someone who gives his or her time, either independently or through an organisation to provide an independent review of your website SEO. They may be able to help you avoid costly missteps.
If you’re a small business owner or online startup trying to get your pages listed on Google and other search engines, you could be getting bad advice from an SEO “expert” who’s pushing his own self-interest rather than your success.
A good Search Engine Optimisation coach will work with you to help you accomplish your goals, and will create an SEO strategy for you.
Should I hire an Search Engine Optimisation coach?
As a small business owner, it’ s natural to want to pay for services out of our own pocket—and, in many cases, doing so can make good financial sense. SEO, however, is a very technical field with lots of special knowledge that can’t always be understood by those outside of it.
An SEO company may charge thousands to do work on your website that doesn’t actually improve your search rankings, and in doing so, actually hurt your website’s performance. An SEO coach, can help you understand what the SEO company was doing and whether the services are appropriate for your business.
An SEO coach may also be able to provide much-needed guidance when it comes to other online marketing channels, such as branding and paid advertising.
How choose the right SEO coach for your brand
There are a few things to keep in mind when choosing a digital marketing coach. First, you want to make sure that they have a good understanding of how search engines work. They should also be up-to-date on all the latest changes and algorithm updates.
Second, you want to find someone who is experienced in working with businesses like yours. They should understand your industry and know how to help you achieve your goals.
Finally, you want to make sure that they are someone you can trust and feel comfortable working with.
And how do you find a good Search Engine Optimisation coach?
There are many different ways to find a good SEO coach. One way is to ask around in your networks and see if anyone can recommend a good coach. Another way is to use search engines and look for coaches who have good reviews. Once you’ve found a few coaches, you can compare their services and prices to find the right one for you.
Organic SEO is one of the most valuable online marketing methods. If you secure a top 10 position for keywords that turn into sales then you have potentially unlocked a steady revenue stream. I have 20 years experience in organic SEO. It changes constantly and I make sure I am aware of any changes to Google's algorithm. Contact me to see how I can help your business with organic search engine optimisation.
